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Virgin America partners with Klout to influence social media influencers
How do you create social media buzz these days? An outrageious video that goes viral may work. So might targeting the key opinion-leaders in your sector. Virgin America is trying the latter tack as it...
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So just what does social influence mean in travel marketing?
Targeting influencers in marketing is most definitely not new – from sending out samples to social butterflies to Tupperware parties to the much-hyped ‘fam’ trip for press to a particular destination,...
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